Writing.
Fortnightly-ish. Notes on AI in practice, personalisation, tech strategy, running an agency, and WordPress.
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How We Connected WordPress to AI Using the Abilities API and MCP
Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks…
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Filter Shortlisted at the 2026 UK Digital Excellence Awards
Filter has been shortlisted in the Platform/Technology/Tool category at the 2026 UK Digital Excellence Awards for our free, open-source WordPress plugins, PersonalizeWP…
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Filter AI 1.5: AI-Powered Summaries, Grammar Checking, and More Control Over Your Content
Filter AI 1.5 introduces a new Summary block for AI-optimised content, intelligent grammar checking, and gives you more choice when generating titles…
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Taking on the AI Build Battle at #WPLDN
Four of us from Filter competed in an AI build battle at the final #WPLDN of 2025, using Telex to create festive…
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Inspiring the Next Generation at Highfield School Sixth Form
Last week, I had the pleasure of visiting The Highfield School Sixth Form in Letchworth to talk with students about careers in…
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How to Optimise Your Content for AI Search: A Practical Guide
AI-powered search demands content structured for easy processing. Use clear titles, schema, lists, and Q&A formats. Write precisely, focusing on intent and…
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Introducing Filter AI Version 1.2: Smarter SEO, ALT Text and Brand Control
This update brings smarter automation, better SEO tools and more control over your content, discover everything new in Filter AI version 1.2.
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Why Brands Must Prioritise GEO in an AI-Driven Shopping Landscape
As AI reshapes how consumers shop, from search to seamless recommendations, brands must pivot to Generative Engine Optimisation (GEO) or risk disappearing…
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Hotel Content Optimisation for AI: Why Your Digital Strategy Must Evolve in 2025
As AI tools like ChatGPT and Gemini revolutionise how travellers plan their trips, hotel brands must rethink their content strategies or risk…
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Introducing Filter AI: Our Free WordPress Plugin for AI-Powered Content Creation
Say hello to Filter AI, our powerful (and free!) WordPress plugin that puts the full potential of AI content creation right at…
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GPT-4.5, model fatigue, and how to pick without hype
OpenAI released GPT-4.5 on 27 February 2025. We now have roughly seven viable frontier models. I’ve been using all of them. Here’s…
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Claude 3.7 Sonnet: the first model I trust to write code unsupervised
Anthropic released Claude 3.7 Sonnet on 24 February 2025. I’ve tested it on real Filter problems. For the first time, I’m comfortable…
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DeepSeek and the moment the AI cost curve broke
DeepSeek released R1 in late January and the market reaction was immediate. The assumption that AI is expensive just evaporated.
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WP Engine vs Automattic: where I land, and why it matters for clients
The public fight between WP Engine and Automattic exposed some real tensions. I work with clients on both platforms. Here’s my honest…
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What WordPress 6.6 quietly fixed for editors
The block editor improvements in WordPress 6.6 aren’t flashy. They’re the kind of fixes that save a few minutes on every post.
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Claude 3 is my new favourite model
Anthropic released three models last week. I’m already using Claude for more tasks than I expected to.
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Three things I’d say if I were on the WordCamp Asia panel
WordCamp Asia is next month. If I were on the personalisation and AI panel, here’s what I’d want to leave people thinking…
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Your New WordPress Block Editor AI Assistant
OpenAI has recently launched the GPT store which helps users to find popular custom versions of ChatGPT. In this article, we’re exploring…
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Introducing PersonalizeWP: The Ultimate WordPress Personalisation Plugin
Say hello to PersonalizeWP, an essential plugin to enable personalisation features within WordPress core.
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The OpenAI weekend of chaos
When your stack depends on a foundation model provider, and that provider has a governance crisis, what actually happens?
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What our PersonalizeWP user research is teaching us about onboarding
Most personalisation content is theoretical. The first 10 minutes of how people actually use the plugin is telling us something different.
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UnFILTERed: Two Must-Listen Podcast Episodes for Enterprise Businesses
In case you missed it, we recently started a video podcast called UnFILTERed where we explore the most important topics in the…
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WordPress 6.3 and the case for being boring
The most interesting thing in my stack this month isn’t AI or headless or JAMstack. It’s a CMS update that did its…
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Threads, Bluesky, Mastodon – where should agency leaders actually be?
Three new platforms, no clear winner, and the very real question of where to spend time when Twitter’s future is uncertain.
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Consumer Insights: Technology in Hospitality
In this article, we’ll be exploring the key findings from the hospitality sector from the Zonal GO Technology Report.
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After Athens: my take on WordCamp Europe
The talks were good but as usual the corridor conversations were better. And getting funding was better still!
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Our Experience At WordCamp Europe 2023
Our team had a great time at WordCamp EU this year, keep reading to find out what they got up to and…
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Emilia Capital Recognises PersonalizeWP’s Potential at WordCamp Europe 2023
We recently pitched to Emilia Capital for funding for our personalisation plugin during our WordCamp Europe 2023 in Athens.
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Eurovision 2023: Was It Fixed?
There are a few conspiracy theories being thrown around our virtual workplace surrounding Eurovision this year…
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20 Years of WordPress
As a WordPress VIP partner, we are proud of the vibrant WP community, from the contributions we all make to the amazing…
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Preparing For WordCamp Europe 2023
WordCamp Europe is the largest WordPress conference in Europe, and it’s coming to Athens in 2023! And not only that, but at…
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Is The Metaverse Finished?
A recent article in the Financial Times has suggested that the metaverse may be losing steam and that people are losing interest,…
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Chat GPT & Bing AI
In recent years, artificial intelligence has become increasingly prevalent in our lives, from virtual assistants on our smartphones to the chatbots on…
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WordCamp Asia
This year’s inaugural event featured a range of informative talks and workshops that covered a wide range of topics related to WordPress.…
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Appearing On The WP Tavern Podcast
As someone who has been involved in implementing personalization on CMS platforms such as Episerver/Optimizely and Sitecore for years, I was thrilled…
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Disney At Christmas
This year, we were incredibly lucky to go on holiday to Disneyworld and Universal Studios over the Christmas and New Year period.…
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WordCamp US San Diego
I attended this year’s sold-out WordCamp US 2022 event in San Diego, filled with great talks such as Beka Rice of GoDaddy…
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Personalisation with WP-DXP
In today’s digital landscape, providing personalised experiences to website visitors is more important than ever. Users want content that is tailored to…
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WCEU Porto and Talk
I had the privilege of attending the first WordCamp Europe post-COVID. This year it was based in Porto, and it offered a…