Appearing On The WP Tavern Podcast
As someone who has been involved in implementing personalization on CMS platforms such as Episerver/Optimizely and Sitecore for years, I was thrilled to be a guest on the WP Tavern Jukebox podcast to talk about the topic in more depth from a WordPress perspective.
During the episode, Nathan and I discussed the potential benefits of adding personalization to the WordPress core, and how it can help content editors make their sites more useful to visitors.
Personalization is all about tailoring content to the specific interests and preferences of individual users. This can be done through a variety of methods, such as displaying different content based on a user’s location or behaviour, or recommending products or content based on their past activity.
By doing this, content editors can create a more engaging and relevant experience for visitors, which can lead to higher engagement and better results.
We talked about how personalization has traditionally been viewed as something that is outside the scope of WordPress core, and how this could be limiting for content editors who want to make their sites more useful to visitors.
However, we also discussed the potential benefits of adding personalization to the core, such as making it more accessible to a wider range of users and providing a more consistent and reliable experience across different WordPress sites.
One of the key points I made during the podcast was that personalization should be seen as an essential part of the content editing process, rather than an optional extra.
By integrating personalization into the WordPress core, we can ensure that content editors have access to the tools they need to create personalised experiences for their audience, without having to rely on third-party plugins or services.
I’m excited to see where this conversation goes in the future, and how we can work together to make personalization a core part of the WordPress platform. If you’re interested in learning more about this topic, I encourage you to listen to the full podcast episode here and join the conversation!