Hi, I’m Paul.
I’m the CTO and co-founder of Filter, a UK digital agency. I build products (PersonalizeWP, Filter AI), lead technology transformation for a major UK brand, and write here about practical AI, personalisation, tech strategy, and running an agency.
Latest writing
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Marketing teams want content editing
Marketing teams want to add content, edit blocks, and build landing pages without filing a ticket. That requirement hasn’t shifted in years,…
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How We Connected WordPress to AI Using the Abilities API and MCP
Our open-source Filter Abilities plugin uses the new WordPress Abilities API to give AI assistants direct access to your site. This unlocks…
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Filter Shortlisted at the 2026 UK Digital Excellence Awards
Filter has been shortlisted in the Platform/Technology/Tool category at the 2026 UK Digital Excellence Awards for our free, open-source WordPress plugins, PersonalizeWP…
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Filter AI 1.5: AI-Powered Summaries, Grammar Checking, and More Control Over Your Content
Filter AI 1.5 introduces a new Summary block for AI-optimised content, intelligent grammar checking, and gives you more choice when generating titles…
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Taking on the AI Build Battle at #WPLDN
Four of us from Filter competed in an AI build battle at the final #WPLDN of 2025, using Telex to create festive…
What I work on
Filter
Digital Agency · Co-Founder & CTO
Serious WordPress and product work for clients that care about how the web actually behaves.
PersonalizeWP
Product · Personalisation for WP
Built from patterns we kept re-implementing on client work. Spun out as a small, self-sustaining product.
Filter AI
Product · AI tooling
Production-shaped AI work that doesn’t fit inside a WordPress plugin. Not demos; deployments.
Recent speaking
- Jul 2024 Guest on This Week in WordPress #302 · with Nathan Wrigley, Jess Frick & Tim Nash Podcast
- May 2024 Speaker — Personalisation essentials · WordPress London Meetup Talk
- May 2024 Guest on WP Product Talk with Amber Hinds & Zack Katz — personalisation for revenue Liveshow
- May 2024 Guest on Do The Woo, Woo BizChat #490 with Katie Keith — The Marketer’s Guide to WooCommerce Podcast
- Apr 2024 Guest on This Week in WordPress #294 · with Nathan Wrigley, Piccia Neri & Tim Nash Podcast